FOR IMMEDIATE RELEASE
Jacksonville, FL – May 9, 2025 – Wander Media Company, a leader in destination storytelling, has partnered with Visit Jacksonville to launch a custom streaming channel titled "Jacksonville: The Flip Side of Florida." This innovative channel is now available on YouTube TV, Apple TV, Amazon Fire TV, and Roku TV, offering viewers an immersive look into the vibrant culture, natural landscapes, and diverse communities that define Florida’s largest city.
The channel serves as a dynamic platform to promote Jacksonville’s unique blend of urban charm and natural beauty. From its 22 miles of unspoiled beaches and expansive park systems to its historic neighborhoods and rich cultural tapestry, "Jacksonville: The Flip Side of Florida" invites audiences to experience the city’s distinct character beyond the typical Florida destinations.
In fiscal year 2024, Jacksonville welcomed 8.2 million visitors, generating $4.1 billion in visitor spending . The new streaming channel aims to further boost tourism by providing potential visitors with an authentic glimpse into what makes Jacksonville a compelling destination.
"Jacksonville: The Flip Side of Florida" features a diverse array of content designed to give viewers a comprehensive look at the city’s rich character and charm. The channel explores the unique atmosphere of local neighborhoods, offering an insider’s view into their distinct personalities. It also highlights Jacksonville’s vibrant cultural scene, showcasing the city’s flourishing art, music, and culinary offerings. The channel also highlights the area’s natural beauty and opportunities for outdoor recreation, with segments covering local parks, waterways, and open spaces. Viewers will also find engaging stories that spotlight the people and communities who contribute to the city’s vibrant and diverse character.
About Wander Media Company:
Wander Media Company is a storytelling-focused media agency and the leading destination marketing provider in Northeast Florida and Southeast Georgia. With original video content airing in nearly 70 hotels, resorts, visitor centers, and airports, Wander reaches over ten million viewers annually. By partnering with communities and brands, Wander brings authentic, place-based narratives to life—connecting audiences through meaningful, localized storytelling.
For press inquiries, please contact Stephanie Frakes: (904) 412-1375, stephanie@wandermediacompany.com