Original article in the Highlands-News Sun
Casey Hartt, the Tourism Development Council’s (VisitSebring) lead marketing consultant, says the organization is looking to develop a local streaming channel to market hotels, restaurants, and other businesses that serve locals and visitors.
She made the announcement during the Highlands County Tourism Development Council awards luncheon at the Seven Hotel at Sebring Race Track on Wednesday.
“We think it’s a great way to tell people what’s going on,” Hartt said. “These channels can help people know what’s happening in Highlands County – whether you live here or are visiting here.”
Such channels are available in hotel room TVs in Las Vegas, Myrtle Beach, and other tourism destinations. One can see places to eat, where to rent a kayak, take an airboat ride, or book a fishing guide. The channel would include interviews with local business owners and other marketing clips.
In addition to hotel rooms, the channel would be available anywhere streaming is available, such as doctor offices, sports bars, and waiting rooms – and of course, on smartphones, laptops, and tablets.
“We can say on the channel, ‘here’s a new business, have interviews with local business owners, perhaps talk with the mayor who will talk about what’s new in downtown Sebring,” Hartt said. Content from Lake Placid and Avon Park would also be featured on the channel, Hartt said.
The Tourism Development Council has $500,000 set aside for developing the channel and is in talks with Wander Media of Jacksonville to produce it, Hartt said.
Wander Media says it creates a customized, dedicated channel that airs on televisions, screens, internet outlets, websites, and other devices. The company says it walks clients through concept development and execution of such channels with such capabilities as custom branding, static and dynamic content, closed captioning, emergency messaging, mobile accessibility, and on-demand content.
The channel can be accessed via Roku, Amazon Fire, Apple TV, and YouTube Live and allows clients to revise content and update programming. Wander Media also promises 24/7 support and maintenance as well as ongoing quality assurance and creative oversight.
About Wander Media Company
Wander Media Company is the leading destination marketing media company in the Southeast, offering strategic platforms and tools to attract new visitors, encourage repeat travel, and promote longer lengths of stay. Through custom streaming channels, compelling video storytelling, and proprietary distribution, Wander helps destinations and tourism-driven brands connect with travelers and drive measurable demand.
Media Contact:
Stephanie Frakes
Account Coordinator
stephanie@wandermediacompany.com